Wine brands have a unique opportunity to create engaging and informative content for their social media channels. Here are a few types of video content that they could create:

Vineyard Tours:

• • Take your followers on a virtual tour of their vineyards, showcasing the beauty of the landscape and the process of growing grapes.

  • Walk down the rows of vines and share more behind the scenes about the growth cycle.
  • Have occasional chats while the winemaker walks the vineyard for maintenance.

Wine Tasting:

• • Create videos of wine tastings, teaching your followers about the different notes and flavors of their wines.
  • Take the viewer through the 5 S's- Sight, Swirl, Smell, Sip, Savor.

Food Pairings:

• • Create videos showcasing different food pairings with their wines, providing inspiration and ideas for their followers.

  • Have fully cooked meals as props while you explain the food pairing.
  • Cook the food pairing during a LIVE video. Engage your audience with sharing the ingredient list and recipe so they can cook along with you. Perhaps this can be a Wine Club Member Event.

Winemaking Process:

• • Show the behind-the-scenes process of making wine, from harvesting the grapes to bottling the finished product.

  • Have the winemaker share editorial and educational video about the winemaking process.

Interviews with Experts:

• • Interview experts in the industry, such as sommeliers or winemakers, to provide valuable insights and information to their followers.
  • Expand your reach by inviting influencers and other wine professionals into a wine panel and have in depth discussions about topics your audience is highly interested in. Be sure to promote these LIVE events well to obtain great attendance and participation.

Wine Education:

• • Share educational videos that teach your followers about the history of wine, the different types of grapes and wines, and how to properly store and serve wine.
  • Have viewers explore the history of your location, your brand, and the names of the wines if they are named after family members.

Overall, the key to successful video content for wine brands is to provide informative and engaging content that appeals to your followers' interests and passions. By creating high-quality, informative videos, wine brands can build a loyal following on social media and establish themselves as the trusted authority in the industry.