Original Content will Conquer

The once-popular TikTok trends will slow down and will not transfer over to Instagram. Trending music audio will also shift towards

original audio. Creators are going to be acknowledged for their originality.

How can you stay in front of the change?

Think about how you can share small bites of information. Think of how you can title that audio for SEO.

If you’re thinking about creating trending original audio, think of motivational words with instrumental background music that can be applied to multiple niches. The more relatable your words are and the shorter time your audio is, under 15 seconds. There is a chance your audio can go viral. Make sure you share your audio and invite your audience to use the audio for their own video.

Storytelling

Video has shifted to casual storytelling. Even video editing is becoming more about telling a story, like using multiple apps to create clever edits:

The Use of AI to Save Time Writing

Brands are saving time and eliminating writer's block with the use of artificial intelligence copywriting platforms such as Copy.ai

SEO will be the most popular way to find your content

Optimize your posts by using keywords in your titles, captions, and hashtags to have your content discovered by TikTok & Instagram users.

Community Content

Subscriptions are trending right now and that means your audience is paying to obtain private access to your best content. This is perfect for wine brands who want to create a more curated experience for their most loyal fans. It’s also a great way to monetize and own their content outright.